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UTH Retail — Marketplace of Rural India

Pavilion & stall design

Stalls and pavilions that make SHG products stand out at every mela.

Design, fabrication and erection of themed stalls and state pavilions for Saras Aajeevika Melas, trade and commerce fairs and exhibitions — with display, lighting, branding and product curation.

Stalls and pavilions that make SHG products stand out at every mela.

Overview

Presentation sells

At a mela, buyers decide in seconds. A stall that tells the story of Tripura — bamboo, light, colour and well-displayed products — draws people in and lets SHG products sell at the price they deserve.

We design and build stalls for individual SHGs, NFCs and CLFs, and complete pavilions for district and state missions, from concept drawings to on-site erection and dismantling.

In detail

What we design and build

01

Themed SHG stalls

Bamboo, cane and natural-material stalls with shelving, counters and display stands built for the products.

02

State and district pavilions

Larger pavilions for TRLM, DMMUs and departments at national and state fairs.

03

Lighting and display

Spot and ambient lighting, jewellery busts, risers, racks and product plinths.

04

Branding and signage

Fascia, backdrops, standees, banners, price tags and product cards.

05

Product curation

Choosing and arranging the products that will sell best for that audience.

06

Erection and dismantling

On-site build, handover before opening, and dismantling after the fair.

Process

From brief to opening day

  1. Brief

    Fair, stall size, location, products and budget.

  2. Concept

    Layout and design concept for your approval.

  3. Fabrication

    Structures, display units and graphics made in advance.

  4. Erection

    Build on site, lighting and display set, ready before the fair opens.

Highlights

Fairs we support

  • Saras Aajeevika Mela — national and regional editions
  • State SHG melas and Lakhpati Didi fairs
  • Trade and commerce fairs
  • Handloom and handicraft expos
  • Corporate and institutional exhibitions

Frequently asked questions

Do you build stalls outside Tripura?

Yes. We support SHGs and missions at fairs in New Delhi, Kolkata and other cities, working from our Agartala and Kolkata offices.

Can you also bring and sell SHG products at the stall?

Yes. We can curate products, manage display and support the SHG members who staff the stall.

Taking part in a mela or trade fair?

Share the fair, the dates and the stall size. We will send a concept and a quotation.