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UTH Retail — Marketplace of Rural India

About UTH Retail

A women-led livelihood enterprise from Agartala.

UTH Retail designs and delivers hands-on, market-linked skill programmes for Self Help Group women, mainly under the Tripura Rural Livelihood Mission, and then stays with the product beyond the classroom.

SHG women receiving certificates after a UTH Retail training

Our story

Why we exist

In Tripura, the raw material is rarely the problem. Bamboo, water hyacinth, jute, banana fibre and farm produce are all around us. What rural producers need is a finished product, a professional presentation and a route to buyers. We supply all three.

We started as a small, lean team with a simple rule: we do not run trainings for the sake of numbers. Every programme must end with women who can make, finish, pack and sell a product. Since 2025 that rule has taken us to SHG members across Sepahijala, Dhalai, Gomati and South Tripura, and to a national prize for one of the groups we trained.

Mission

A Northeast India where rural artisans, farmers and youth are self-reliant, skilled to match what the market wants, and connected to wider value chains, so that livelihood training becomes a movement that builds lasting prosperity.

Vision

To lift rural communities through high-impact skill training that leads directly to sustainable livelihoods and better incomes, and to close the gap between good SHG products and profitable markets through professional intervention, modern technology and market linkage.

Leadership

The people behind UTH Retail.

Guided by an academic mentor in rural development, and backed by decades of combined experience across government, energy and utilities, broadcasting, HR, marketing, business development, consulting, training and education.

Prof. (Dr.) Utpal Kumar De, Honorary Chairman & Mentor

Prof. (Dr.) Utpal Kumar De

Honorary Chairman & Mentor

Professor, Department of Economics, North-Eastern Hill University (NEHU), Shillong, with over three decades of postgraduate teaching. M.Sc, M.Phil and Ph.D. in Economics from the University of Burdwan. Former Head of the Department of Economics at NEHU and Dean (in-charge) of its School of Economics, Management and Information Sciences; earlier taught at Tripura University. His research covers rural development, agricultural and environmental economics and the empowerment of women. He has authored more than a dozen books, guided many Ph.D. scholars and is a NAAC peer team member. He mentors UTH Retail on programme design and on women’s economic empowerment.

Moumita De, Managing Partner

Moumita De

Managing Partner

M.Sc, M.Phil. Formerly with Prasar Bharati. Leads training delivery and designs the non-farm programmes that SHG women take home — from trade selection to packaging and market linkage.

Joyjeet Chaudhuri, Managing Partner

Joyjeet Chaudhuri

Managing Partner

B.E. (Production Engineering). Alumnus of IIM Lucknow, and of SP Jain School of Global Management, Dubai (AI & Digital Transformation). Certified Career Analyst (UK). 25 years of experience across government, energy, utilities and education, with a corporate career spanning HCL Infosystems, Datamatics, IBM, Tripura Natural Gas Company (TNGCL), H-Energy and Torrent Gas. Leads strategy, partnerships and operations.

Subhankar Ghosh, GM (HR & Operations)

Subhankar Ghosh

GM (HR & Operations)

B.Tech + M.Tech (Biotechnology). Over seven years in HR operations and talent acquisition, including employee onboarding, payroll, background verification and compliance at eTeam Inc., and scientific and clinical recruitment for Mindlance, Integrated Resources and IMS People. Manages HR, trainer deployment and day-to-day operations at UTH Retail.

Trishna Sharma, Manager (Media & PR)

Trishna Sharma

Manager (Media & PR)

An engineering graduate from Tripura with a strong eye for graphic design and photography. Leads UTH Retail’s media and public relations — documenting trainings and melas, product photography for the shop, social media, and telling the stories of the SHG women we work with.

Why partner with us

Why partner with UTH Retail

01

Outcome, not headcount

We measure success by livelihoods created, not by the number of people who sat in a room.

02

Trades that are not saturated

We avoid the crafts every other agency teaches and open real market niches for women.

03

Packaging and market built in

Every non-farm programme includes packaging and branding, and our shop gives a route to market.

04

Proven with TRLM

Repeat work orders from several blocks and a district-wide programme across seven BMMUs in Dhalai.

05

Women-led, for women

A woman-led enterprise that understands the SHG members it serves.

06

Compliant and ready to contract

Udyam-registered MSME, GST-compliant and registered on GeM.

Credentials

Compliant and ready to contract.

  • Udyam-registered MSME
  • GST registered
  • Registered on GeM
  • Women-led enterprise

Offices

Tripura

UTH Retail, Nirmala Bhawan, Ramnagar Road No. 9, Middle Road, Agartala, Tripura 799001

West Bengal

UTH Retail, 83 Nainan Para Lane, Baranagar, Kolkata, West Bengal 700036

Contact us

Planning a livelihood programme for your block or cluster?

Tell us the trade, the number of women and the location. We will send a proposal in your mission’s format, usually within two working days.