Marketing & market linkage
A trained woman who cannot sell is a trained woman who stops producing.
Our market-linkage work gives SHG products several routes to buyers, so a group’s income never depends on a single village market.
Overview
Tripura’s single window for SHG product marketing
Good SHG products in Tripura often leave the village in a plain pouch, far from the mainland buyers, platforms and bulk orders that pay better prices. We close that gap.
UTH Retail aims to be a one-stop shop for SHG product marketing in Tripura: packaging and branding, an online shop where SHGs are paid for every sale, buy-back on selected trades, and connections to melas, retailers and institutional buyers.
In detail
Routes to market
UTH Retail online shop
We onboard SHGs, CLFs and artisans to our shop at uthretail.com and sell their products across India with a small margin.
Buy-back support
On selected trades we buy back quality-approved products in bulk, so women can start producing with confidence.
Bulk and institutional buyers
Links to retailers, corporate gifting buyers, institutions and event organisers who order in volume and come back.
Melas and exhibitions
Product curation, stall design and presentation support for state and national melas, including Saras Aajeevika Mela.
E-commerce and GeM
Store set-up, product photography, listings, payments and customer service on marketplaces and government platforms such as GeM.
Local retail
Placement with local outlets, tourist points and SHG marts across Tripura.
Process
How we take a product to market
Quality check
We review the product, finish and consistency against what buyers expect.
Package and price
Packaging, labelling and a price that pays the group and sells.
List and present
Photography, listing in our shop and on platforms, and display at melas.
Sell and reorder
Orders come back to the group, with payment for every sale and repeat buyers.
Highlights
What SHGs get
- Payment to the group for every product sold
- Professional photos and product descriptions
- Packaging and labels from our Agartala facility
- Buy-back on selected trades after quality inspection
- Feedback from buyers on design, price and finish
- Visibility beyond Tripura
Frequently asked questions
What is buy-back support?
On selected trades, UTH Retail buys finished products from the SHG in bulk after quality inspection, and continues buying as market demand allows. The terms are agreed with the group or the Mission before production.
How can our SHG sell on the UTH Retail shop?
Register your group on the ‘Sell with us’ page. We review the products, help with packaging and photographs, and list them. The group is paid for every piece sold.
Do you help with Saras Aajeevika Mela and other fairs?
Yes. We curate products, design and build stalls, and support SHGs at state and national melas.
Have products that deserve a bigger market?
Register your SHG or talk to us about market linkage for your cluster.